Our Purpose and Values

Our purpose is our north star and drives every decision. Our values are at the center of everything we do.

Angela in the field

Our Core Values

What we live by every single day.

Angela and her family in the field.


Since the very beginning, everything we’ve done has been built around family. We honor the importance that family has in our employees’ lives and encourage a healthy work life balance. We create a space for workplace well-being for ourselves and each other.

One of our farmers harvesting potatoes.

Go Beyond

We know that employees come to us with their own experience and expertise. We encourage everyone to go beyond a job description and to explore, learn, and share. It opens a new world of possibilities that can lead to greater success for all.

One of our farmers in the field.

Do What You Say

We own and take responsibility for our actions, our development, our misses, and our wins. We’re reliable, accountable, and honest.

Farmers supporting each other in the field.

Elevate Others

We’re diverse and inclusive, which leads to fresh ideas, innovative solutions, and unique shared experiences. We build relationships by practicing humility, vulnerability, respect, and speaking clearly and kindly.

A Farmer in the field inspecting the crops.

Down to Earth

Wherever we are and whomever we are with, we are approachable, genuine, and warm. We humbly acknowledge the simplicity and significance of growing good food for others.

Keep Exploring

We love to enjoy and appreciate the little things. Whether you need a little moment of happiness for your day or want to know more about the little things we do throughout our planning, planting, growing, and harvesting processes, there's so much more for you to explore.

Little Moments of Happiness

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The Little Things We Do

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